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Asttona is an EMR and CRM platform for aesthetic clinics, medspas and dental practices. We build the quiet software behind a well-run clinic day: complete patient records, signed consent, a calendar that holds, and follow-up that never drops a patient.
Asttona brings clinical records and clinic growth into one place. Practitioners get a chronological patient record with consent, treatment notes and before-and-after imagery. Front desk gets a booking calendar across practitioners, rooms and chairs. Management gets a CRM pipeline that shows every enquiry from first message to booked appointment.
Aesthetic clinics, medical spas, dermatology and cosmetic practices, and dental clinics — single-site and multi-location — across the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain, Oman, the United Kingdom and the United States. More than 250 clinics in 5+ countries work in Asttona every day.
Every clinic is onboarded by our team, not a login link: discovery call, workspace setup, data migration from spreadsheets or a legacy system, role-specific training, a supervised go-live day, then monthly reviews on utilisation, retention and pipeline.
Clinical accuracy before features. Security and compliance by default, with role-based access and auditable records. And a calm interface — because attention spent on software is attention taken from the person in the chair.